Home > Press Releases > PRRI Launches the American Values Atlas, Charts Changing Religious and Demographic Landscape of the U.S.
PRRI Launches the American Values Atlas, Charts Changing Religious and Demographic Landscape of the U.S.

Based on 50,000 annual interviews, the American Values Atlas maps attitudes on immigration reform, same-sex marriage, and abortion in all 50 states 

Read the topline questionnaire, including the survey methodology, here.

WASHINGTON, D.C. – Today, the nonpartisan Public Religion Research Institute (PRRI) launched a new, online platform that allows users to analyze religious, political and demographic attributes, along with attitudes on key issues, based upon 50,000 bilingual telephone interviews conducted among a random sample of Americans over the course of the last year.

The American Values Atlas (AVA) delivers an unprecedented level of detail about the cultural and religious landscape of the United States. Because of its large sample size, the AVA allows analysis of census regions, all 50 states, and 30 major metropolitan areas. With its unmatched combination of scale and ease of use, the AVA promises to become an invaluable resource for researchers, members of the media, policymakers, and the general public.

“We have known for some time that America is in the midst of a religious, ethnic and cultural sea change, but until now we have not had a tool to capture these shifts adequately,” said Dr. Robert P. Jones, CEO of PRRI. “By updating the American Values Atlas with more than 50,000 interviews each year, we will be able to track the dramatic cultural changes that are underway at this pivotal time in our nation’s history.”

The American Values Atlas features:

  • Detailed state profiles for all 50 states that include demographic characteristics, political affiliation, religious affiliation, and attitudes on key issues
  • Sortable and searchable data for all 50 states, 30 major metropolitan areas, larger geographic regions, and the country as a whole
  • Demographic characteristics including age, race, educational attainment, income and employment
  • Political affiliation, ideology, and voter registration status
  • Religious affiliation, including rarely available information about America’s smaller religious communities, such as Unitarian Universalists, Mormons, Jews, Muslims, Hindus, Buddhists, and others, along with data on larger denominations and the religiously unaffiliated
  • Views on political and cultural issues, such as immigration reform, attitudes toward immigrants, same-sex marriage, and the legality and availability of abortion
  • Savable search functionality, allowing users to save and share specific data-driven maps that they create

PRRI will conduct a new wave of interviews each year to provide an ongoing, up-to-date view of America’s changing demographic, cultural and political landscape.

“The American Values Atlas really showcases the incredible degree of political, religious and cultural diversity within the 50 United States,” said Daniel Cox, Research Director of the Public Religion Research Institute. “People can use the American Values Atlas to build their own maps and draw detailed comparisons of demographic, religious and political characteristics across geographic areas.”

Explore the American Values Atlas online here: http://ava.publicreligion.org

Infographics and 50-state topline data for the survey results can be found at:

For an example of the type of analysis that can be drawn from the American Values Atlas, please see: “Top 10 Things the American Values Atlas Teaches Us About America’s Religious Landscape.”

Public Religion Research Institute is a 501(c)(3) nonprofit, nonpartisan organization specializing in research at the intersection of religion, values, and public life.